Experience Conference 2018 Bratislava

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ExperienceConference

Speakers

Jenny
Gove

UX Research Lead(Google)

Jenny Gove is a User Experience Research Lead at Google, where she conducts research on smartphone use, facilitates design sprints and trains others to do so. Jenny's current area of focus is online Payments. Previously Jenny managed the Apps, Social, and the Ads Design Research teams at Google, conducted research at Sun Microsystems, and designed interactive experiences at a startup, Zadu. Jenny started her career in academia, and was a Lecturer at the Open University, UK, where she conducted Educational Technology research. She received her Ph.D. from the University of Southampton in the UK.

About the talk:

Transforming Mobile Experiences

Jenny will talk about her research on mobile UX, present best practices for mobile design and give us a glimpse on how progressive web apps will change the way we do mobile interactions.

Mobile web and app ecosystems are changing, and developments in technology are advancing the experience that each can provide for users. We'll explore the development of Progressive Web Apps and Instant Apps and look at the opportunities that these enable. While new technologies can progress the experiences that we offer, it's imperative to keep focused on intuitive design, usability and developing mobile to fit with users' ways of working. We'll explore some principles around navigation and flow, and look at how incorporating user research improves the design of experiences that we develop.

Talk keywords: mobileUX, progressive web apps, design heuristics

ExperienceConference

Workshop

Story techniques for UX research

Stephanie Troeth

UX Strategist

About

How can we take our research toolbox to the next level and make the most of the limited time we have with our users or customers? In this interactive workshop, Steph will share story-based methods that has impact, longevity and depth, as well as frameworks to make sense of story-based data. You will leave the workshop empowered with the clarity on how to apply the craft of story in your work—a universal skill that you can use in everything you do.

The core of the workshop is about story theory and how to use it for UX research and to communicate insights; it is heavily based on cognitive psychology. Once you know the shapes of stories, it becomes easier to extract stories when you conduct an interview, stage a workshop for stakeholders or run a (UX) focus group.

What you'll learn

How to listen and deconstruct stories to arrive at rich user insights
How to gain in-depth customer reactions to brand and value propositions beyond attitudinal data
How to use stories to enhance comprehension, memory, and sensemaking
How to script story-based interviews
Frameworks for analysing stories
A high-level overview of the Jobs to be Done (JTBD) framework
How story theory makes the JTBD interview powerful, and how you can use story-based interviews independently of JTBD
How to create a collective narrative during workshops to create shared understandings
A technique for characterisations of user archetypes to resolve inconsistent user representations

Who should attend

This workshop is perfect for designers, researchers, product/project managers and anyone who interfaces directly with your customers or users.

ExperienceConference

Workshop

Dirty little tricks from the dark corners of e-commerce

Vitaly Friedman

Co-founder of Smashing Magazine

About

When designing eCommerce experiences, we tend to prioritize what we want to say rather than how it’s actually said. It’s not easy because there are literally hundreds of things that can go wrong: from selecting a product, to adding an item to the cart, to getting that final confirmation email, to actually receiving the purchased item. Every step along the way has to be meticulously designed with an eye for error and potential misunderstandings. It affects interaction with filters as much as displaying shipping options or sending a shopping cart abandonment email.

In this full-day workshop, Vitaly will be covering quite a few design patterns, checklists, strategies and interface design techniques to increase conversion by improving clarity and consistency of the eCommerce experience and sparkling a little bit of delight here and there. You’ll walk away with hands-on tips and techniques for crafting better eCommerce experience right away.

What you'll learn

How to frame a product, the pricing and the layout in a way to increase engagement and reduce abandonment
How to design the perfect responsive checkout flow, from adding an item to the cart to confirming payment details
How to keep customers engaged and delighted while completing mundane tasks
Ways of reducing error rate by preventing common mistakes and causes for login failures
Full strategy on reducing shopping cart abandonment with better and smarter checkout UX
Practical guidelines and rules of thumbs from mid-size and large e-commerce projects, i.e. how to deal with guest checkout, faceted search, filters, autocomplete, smart defaults, progressive checkout, forgiving input, form labels, product lists, navigation, carousels, product comparison, pricing options, shipping costs, delivery times, coupon codes, transactional emails and interface copy
How to deal with sensitive data, email, password, social logins and privacy or security issues
How to optimize the shopping experience and specifically the checkout experience for mobile views, and how to use Facebook Messenger, Apple Pay etc. to improve UX and boost conversion,
Innovative examples of better, smarter and faster checkout/sign-up flows and how they’re done
How to improve perceived performance of the forms with skeleton screens and progress indicators
A complete strategy and a set of eCommerce checklists for pricing tables, shopping cart page and the checkout flow to use when working on any kind of eCommerce projects.

Who should attend

Anyone working with e-commerce. Bring in a problem, or an example of a checkout you’d love to improve, with you — we’ll be solving it right on spot. Also, enough sleep is required since we’ll get through a lot of stuff through the day!

ExperienceConference

Workshop

Deliver what customers really want!

David Tuč

Head of Design Kiwi.com

Ondřej Raul

UX Manager Konica Minolta

About

When building a product, service or feature, one of the biggest risks is building the wrong thing. You can pour months or even years into it, only to realise that you just can’t make it a success.

You probably already know how to mitigate this — speak to potential customers and test your ideas before building something new. However, you may not know about some of the most common mistakes to avoid when running your experiments.

Mistakes include testing the wrong aspect of your business, asking the wrong questions or neglecting to define the criteria for success. This workshop will help you find the right mindset and teach you to design quick, effective and low-cost experiments.

We’ll show you how to leverage user research techniques to validate customer demand for new products, services and features. All of this before manufacturing anything, starting the business transformation, or even writing a single line of code.

What you'll learn

Ask the right question at the right time
Identify underserved customer needs
Learn if people want your product or service
Define and test your value propositions
Define and test your product price point
Identify the right set of features for the minimal viable product (MVP)
Identify the appropriate MVP prototype
Test the MVP with customers
Lean vs. Agile approach to product innovation
What innovation really means

Who should attend

Anyone involved in product development (designers, developers, engineers, product managers, product owners, startup founders, entrepreneurs, intrapreneurs).
Organisations interested in or passionate about Lean Startup or Agile development.
Organisations and teams looking for more structure and process around experimentation, validated learning and customer development.

About

Let’s deep dive into UX

Speakers

Who's gonna present

Jenny Gove

Hannah Pileggi

Nathan Waterhouse

Stephanie Troeth

David Ruiz

Andrew Doherty

Vitaly Friedman

Program

27 March, 2018

Personality-Driven Design

Transforming Mobile Experiences

Design Thinking Doing

Let’s design together a Mobile Banking experience from scratch

UX Pitches

The Future of Travel: How mixed method research helped shape Airbnb Experiences

Design Research for Strategic Impact

UX Pitches – Winner announcements

Designing the future

Closing

Workshops

26 March, 2018

Story techniques for UX research

Dirty little tricks from the dark corners of e-commerce

Deliver what customers really want!

Conference

The Old Market Hall

After party

Luna Bar

Workshops

BINARIUM

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